Projects
Live client platforms, built and run by me — and at the end of the trail, the business that started all of it.
Complete website development and build for the Zancudo Mezcal brand — editorial storytelling, cinematic hero video, and new direct-to-consumer purchase paths engineered into the experience.
A modernization project that elevated the longstanding market's digital presence, while staying true to the community-driven roots.
Retail and wholesale beverage supplier with online ordering, keg rentals, and a weddings & events division — all funnelled through one conversion-focused site.
A contractor site built around one job: free estimate requests. Custom quote/drawing form tooling feeds straight into an automated follow-up workflow.
A corporate HR consultancy platform with service booking, blog publishing, and a positioning system built to convert mid-market business owners.
Web refresh paired with a multi-channel paid campaign program targeting contractors and industrial buyers across Western Canada.
Where it all started
Everything I do for clients started behind this counter. I co-founded Kegs Wine & More and grew it from an empty lease into a multi-million-dollar retail, wholesale and delivery operation — building the website, running the floor, writing the ads and answering for every dollar of it. Then the pandemic hit, and overnight the whole business had to become digital. I built the online store, the delivery zones, the email program and the local ad engine in weeks, not quarters. Watching orders come in from people we'd never met — because the right message found them at the right moment — is the thing that changed my career. That's when I stopped being a shop owner who did marketing and became a marketer who understands what's at stake. Connecting a business to the exact people who want it is the work I've chased ever since.
Tell me about your business and I'll build you a draft homepage, free. If you like it, we finish it together.
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