About me
I'm a strategist who writes the code. Before any of that, I co-founded a liquor retail and wholesale business and grew it to $10M a year. So when we talk about revenue, margins and what actually moves a business, I've been on your side of the table.
Now I build websites, automation and marketing for businesses that want to grow on purpose. There's no account manager and no hand-off. You tell me the goal, I come back with a plan, and then I build it.
How I got here
I didn't begin in marketing. I began as a founder. I co-founded Kegs Wine & More and grew it from an empty lease into a retail, wholesale and delivery operation. I built the website, ran the floor, wrote the ads, and answered for every dollar. That's still how I look at every project.
When 2020 shut down wholesale overnight, we had to go digital in weeks. I built the online store, delivery zones, email program and local ads from scratch. Orders started coming in from people we'd never met, because the right message found them at the right moment. That's when I fell in love with this work.
I launched a segmented email program and a membership program, and ran the campaigns, workshops and seasonal events that turned foot traffic into a community.
Now I work directly with clients like Zancudo Mezcal, Kegs Unlimited and MasterHR. For Zancudo, that meant flying to the palenque and helping build the roasting pit before writing a word. For MasterHR, it meant weeks inside their culture until the brand voice actually sounded like them.
I also work on training AI models, testing how they handle real workplace tasks. It's why the automation I build for clients is practical rather than flashy.
How I work
Meta Certified Digital Marketing AssociateProject inquiry
Bring me the messy version: half-formed idea, tired website, campaign that stopped working. I'll tell you straight what I'd do about it.
I read every one myself and reply within a couple of days, even when the answer is "you don't need me for this."